News Release

EHF launches $1 million effort to promote the 2020 Census in Texas

EHF's investment is providing needed funding to local, regional and statewide coordinated Census campaigns across Texas.


The 2020 Census is a critical health issue in Texas. That’s why EHF is investing up to $1 million to support “get-out-the-count” efforts across the state.

EHF’s investment is providing needed funding to local, regional and statewide coordinated campaigns across Texas. Each campaign supported by EHF includes a collaboration of funders, community organizations, government groups and others that are providing strategic direction and targeted funding to vital “get-out-the-count” awareness and engagement efforts.

“No sector is as dependent within the state budget in drawing down federal funds than the health sector, and those funds are based on population that’s determined by the Census,” said Elena Marks, EHF’s president and CEO. “Health clearly stands the most to gain, and the most to lose if there’s an undercount. No sector is as dependent on those federal dollars.”

In fact, experts estimate that a 1% undercount in the Census could cost Texans about $280 million per year for health programs alone. Current forecasts predict anywhere from a 4%-8% undercount in Texas.

The impact of the Census on health in Texas is clear. From political representation to federal funding for clinics, Medicaid, the children’s health insurance program and much more, a complete and accurate Census count is crucial for community health – especially for low-income and vulnerable populations.

EHF developed an internal task force and spent more than five months researching local, regional and statewide Census efforts to determine the best funding and engagement opportunities. The goal was to develop a plan that fits within our current work and would have the largest impact on a fair and accurate count in Texas, especially hard-to-count communities in the most populated areas of the state.

To date, EHF has invested in three primary campaigns that are providing needed resources to numerous organizations working to promote the Census across all areas of Texas.

  • Texas Counts Campaign and Pooled Fund – This statewide collaborative effort aims to engage cross-sector leaders and organizations to leverage, amplify, and share resources to promote the 2020 Census. The pooled fund is providing resources that will enable local communities to target outreach efforts and implement best practices that will ensure a fair and accurate count for Texas.
  • Houston In Action (HIA) – HIA serves as the convener, facilitator and backbone organizer of the City of Houston/Harris County Complete Count Committee (CCC). The CCC is made up of a broad spectrum of government and community leaders that are developing and implementing a regional 2020 Census awareness campaign.
  •  Central Texas 2020 Census “Get-Out-The-Count” Grant – This Austin-area effort is organized by the United Way of Greater Austin with funding from EHF and eight other groups. The effort will award up to 30 project grants to qualified community organizations and Complete Count Committees targeting hard-to-count communities in Bastrop, Caldwell, Hays, Travis and Williamson counties.

Along with providing funding, EHF holds key leadership positions in each of the three efforts above that are focused on working with health, philanthropy, and faith-based organizations.

In addition, Elena Marks was part of the historic launch of the City of Houston/Harris County Complete Count Committee.

To schedule an interview, contact Brian Sasser, EHF’s Chief Communications officer at 832-795-9404.